Enamored with the cowboy lifestyle, Natalie McFarland turned her lifelong interests and passions into a career when she founded McFarland Productions, a marketing company rooted in the Western industry. McFarland loves that her work takes her all over the world, traveling to ranches and locations while telling stories about amazing people and companies in the Western lifestyle.
Future for women in the Western industry
“Women have always played key roles in the ranching and Western lifestyle and their roles have only expanded on the ranch, in the arena and in the Western business world. All it takes to be a leader is an ‘I’ll show you’ attitude when someone doubts you.”