510-19c-DJames_rename-424She’s a Hollywood treasure, a Southern charmer, and a true-blue American sweetheart, and now—with the announcement of her new retail brand Draper James—she’s a bona fide fashion designer. Reese Witherspoon has been capturing the hearts of American audiences throughout her illustrious and award-winning acting career, but now she’s taking on a new challenge, designing fashion, accessories and home décor inspired by the American South. 

The brand is named after Reese’s grandparents, Dorothea Draper and William James Witherspoon, who remain her greatest influences, even today. “I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today,” says Reese, speaking of the ethos behind Draper James.

While growing up in Nashville, Reese was taught the importance of grace and charm.  She learned that being overdressed was far better than being underdressed, and she grew to love clothes, accessories and home items that were unabashedly pretty.  These influences are undoubtedly present in Draper James; the brand offers flattering, feminine dresses and separates in bright and cheerful prints, with styles meant to be playfully worn and mixed together. Accessories will range from jewelry to handbags, while home offerings will include stationery, blankets, pillows, and cocktail napkins amongst others.

Manufactured and designed in-house, the brand will launch direct to consumer online at draperjames.com, followed by its first brick and mortar store opening this fall in Reese’s hometown of Nashville, Tennessee.