Since 1947 Wrangler has been a staple in the western industry. That is 70 years, and counting, of unmatched quality, mixed with timeless designs! Wrangler is a brand driven to inspire those that wear it “to be strong and ready for whatever life throws at you.” Which is why, when Wrangler decided to open a store front in historic Fort Worth the Western industry was on the edge of its seat. Leaving everyone chomping at the bit for what was about to be thrown at them!
On October 2, 2020 the household global denim brand teamed up with Mule Alley and brought two historic western icons together under one roof! This is only 1 of 3 official Wrangler retail locations in America. Thus, making this duo that much more of a bucket list stop while in the historic Fort Worth Stockyards!
So, what is Mule Alley and where can it be found? Mule Alley is a special street in the heart of the Fort Worth Stockyards (located across from the Coliseum). 108 years ago, its original purposes was to house the cart horses as well as (you guessed it) mules that were used as a means of transportation. At the point in time people made the transition to motor vehicles, Mule Alley was used less and less to the point it became a relic of the past. It wasn’t until 6-years ago that the historic society of Fort Worth made the decision to renovate the iconic street. Plans were then made to turn what was once stalls into store fronts, reviving the glorious past. Mule Alley is now known as a dining and shopping district. What better place for a Wrangler retailer?
With the 2020 Wrangler NFR (National Finals Rodeo) on the horizon there could not be a better time to open up shop! You will find all of your favorite iconic apparel. You will also find some Texas size surprises! The surprises will include the latest in fashion trends, Texas sourced cotton products and special Texas emblems on both the clothing and around the store.
From dining to shopping, to even taking a step back in history, make the Wrangler store front and Mule Alley a must on your NFR itinerary this December!
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