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Starting this spring, these fine athletes will begin representing Durango Boots at competitions like RFD-TV’s The American Rodeo (presented by Durango Boots) and Wrangler National Finals Rodeo. They’ll also be making public appearances, participating in photo shoots, and partaking in social media promotion as ambassadors for Durango Boots.Coming up for Durango is its first year as a presenting sponsor of RFD-TV’s The American Rodeo, to be held at AT&T Stadium in Arlington, Texas. Wishing the best of luck to Team Durango at The American! Psst… you can win tickets to The American with COWGIRL and The Cowboy Channel’s American Rodeo Ticket Giveaway!